Top Social Apps Performance in the Middle East: Q2 2025

In the second quarter of 2025, the top social apps in the Middle East showed varied performance across key metrics. Data from Sensor Tower provides insights into weekly downloads, revenue, and active user trends for these popular applications.

TikTok - Videos, Shop & LIVE saw a robust increase in weekly downloads, peaking at approximately 538K in early June. Revenue fluctuated throughout the quarter, reaching around $3.7M by the end of June. Active users also climbed steadily, ending the quarter at nearly 26.9M.

Instagram experienced a moderate increase in weekly revenue, with a high of about $164K in late June. Downloads remained fairly stable, averaging around 260K weekly, while active users increased slightly to approximately 22M by the end of the quarter.

Facebook maintained a steady weekly download rate, hovering around 300K. Revenue showed minor fluctuations, peaking at about $91K in June. Active users remained consistent, with a slight increase to approximately 30M by quarter’s end.

Threads had a stable download trend, reaching around 204K in early June. While revenue was not a factor, active users showed a promising rise, culminating in about 6.3M by the end of June.

Bigo Live - Live Streaming App experienced a peak in revenue at approximately $292K in April. Downloads saw a downward trend, ending at about 55K by late June, though active users increased to around 846K.

For more detailed insights and data, visit Sensor Tower to explore the comprehensive performance metrics of these applications.